Wednesday; Session 5: 9:00-10:15 AM
CREATING A SCHOOL PARTNERSHIP: MARVELWOOD AND KILDONAN STORY
LOCATION: Marshall-Offutt 207
MAUREEN SMITH, THE MARVELWOOD SCHOOL (CT)
What happens when a neighboring school announces it will be closing? Hear how the partnership was created, how it benefits both institutions, and what the future holds.
SURVIVAL SALES SKILLS FOR ADMISSION PROFESSIONALS TO THRIVE IN THE NEW ERA
TOM SCHENCK, DARTMOUTH ASSOCIATES
LOCATION: Lohr Hall 117
30 years ago marketing was a rather foreign concept for admission offices, now it is part of the crucial tool box for effective recruiting everywhere. Last year over 200 small school closed their doors, forever. While Covid challenges were an issue, it merely exposed the systemic weaknesses of the enrollment culture of many offices. No longer can any of us be fishermen... throwing our hooks in the enrollment waters hoping for the inquires to bite. We must be hunters with the proactive skills to find and engage new families and referral sources. ROR, The Results Oriented Recruiting Solution, the only hybrid curriculum curated specifically for Admission Professional, will show how you can develop an entrepreneurial mind set using sales fundamentals to finally meet your enrollment goals.
SPECIAL PROGRAMS FOR SPECIAL INTERESTS: BUILDING LEARNING COMMUNITIES WITHIN THE CURRICULUM AND CO-CURRICULUM
LOCATION: Marshall-Offutt 208
ANDREA PERRY, GARRISON FOREST SCHOOL (MD)
Since 2005, Garrison Forest School has offered two signature programs -- one in STEM (Women in Science and Engineering, a student research partnership with Johns Hopkins) and one in service learning (Jenkins Fellows, which provides grant support for international summer service) -- that have enriched Upper School students and have enhanced enrollment interest of boarding and day students, including international students. In fall 2021, we launched an expanded curricular/co-curricular "Gateway Scholars Program" that gives all students the option to pursue a certificate pathway in STEM, Global Citizenship, or Visual Arts & Design. The director of GFS's James Center, which supports experiential education throughout the School, plays a central coordinating role. She'll share key elements of the structure, implementation strategies, and impacts of these programs along with takeaways gleaned over the years.
DEVELOPING SHARED MARKETING RESOURCES FOR SMALL BOARDING SCHOOLS
LOCATION: Marshall-Offutt 204
MATT TROUTMAN, THOMAS JEFFERSON SCHOOL (MO)
We know the advantages of small boarding schools: developing transformative relationships with our students and families; creating a close-knit, family-like community; providing individual support to students; to name just a few. Often, however, small schools also don’t have the resources to produce sophisticated and unique marketing language. In this active session, we will help develop some resources explaining the unique benefits of small boarding schools. Everything produced in this session will be made available to all attendees.
RECALIBRATING AS WE MOVE BEYOND COVID
LOCATION: Lohr Hall 124
ROBERT GENETELLI, LANDMARK SCHOOL (MA)
Remote, hybrid, in-person? PCR, antigen, social distancing. Vaccinated, non-vaccinated, boosted. Put your mask on, it goes over your nose. Who would have imagined that these concepts would dominate the small boarding school world for three years? As we begin to envision returning to normal, or the new normal, what challenges are we encountering? This interactive session will highlight the challenges facing small boarding schools. Participants, please come with best practices to share.
INTERNATIONAL RECRUITMENT: PAST, PRESENT, AND FUTURE
LOCATION: McLennan Library, Lecture Hall
MICHAEL SHAVER, THE ASSOCIATION OF BOARDING SCHOOLS (TABS)
COVID has had a considerable impact on international recruitment; but, are boarding schools doing better or worse than higher education? We will examine enrollment data from over the past several years in order to determine the changes in the international student recruitment market. This discussion will focus on analyzing COVID's impact on international enrollment numbers and the future of international student recruitment for boarding schools.